Tobacco use is currently the leading cause of preventable death, responsible for more than eight million deaths worldwide each year. Given this reality, healthcare companies still committed to smoking cessation can play a pivotal role in addressing this escalating smoking and nicotine addiction epidemic. In this episode of the Public Health Insight Podcast, we speak with Dr. Cindy Jacobs, President and Chief Medical Officer of Achieve Life Sciences, about new therapeutic modalities designed to make it easier for individuals trying to quit smoking.
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